Dear ladies and gentlemen on this website you'll find information regarding alkaline water and Iceland's finest food specialities. We hope you enjoy what you'll see.
Last update 22 May 2018
Exclusive Taste
Connoisseurship
Conservative Consumer
Intellectuals, Open-minded, Authentic, Academic & Work-Life-Balanced
Digital Avantgarde Creative & Individualistic "Scene" Cosmopolitan
"What the Papers say"& links
An American Water Crisis Is Just Around The Corner And No One Is Talking About It (more)
Riceexperiment (more)
Read this article that was printed in today’s New York Times (more)
Marketing will make or break any new product introduction…it’s water after all (more)
Markets / Facts
Ecology
Bag-In-Box Low Co2 Emission
Inner bags are free of any additives with a oxygen barrier Eco - friendly concept
Production certificated (GCP)
strict controlled by government authorities
Food products especially fish are used 100%!
Social Impact
Supports various social projects
Customer Segments
For whom are we creating value?
Who are our most important customers?
Target Groups
Athletes
to increase performance during exercise
reasonable alternative in comparison to other supplements in the industry
LOHAS "Life of health and sustainability"
Unique and innovative product is always an attraction
Nutrition consciences people
Nutrition and health has a high priority in their lifestyle
Ready to invest in quality